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Torqata Teams with ATD, Google, and Continental to Host “Reinvent the Wheel” Hackathon Promoting Sustainable Solutions for the Tire Industry

Sometimes a certain level of competition will shake up an automotive aftermarket industry enough to change it for the better. That’s what the Reinvent the Wheel Hackathon 2.0 on November 11, 2022 aims to do, shake it up at ATD’s headquarters in Huntersville, NC!

Envision a 24-hour battle of the brains, inviting college students and data scientists of varying experience to come up with the most groundbreaking sustainable solutions for the industry.

Now…. Picture an industry having a positive environmental impact on our world! Looks great, doesn’t it?

Read the full press release

Visit the Reinvent the Wheel 2.0 Hackathon website at to learn more about the event and apply to participate. Deadline is October 1st!