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Torqata Names Industry Veteran Jill Trotta Vice President of Partnerships and Business Development

Torqata announced today that Jill Trotta, a 30-year automotive industry veteran and ASE Certified Technician and Advisor, has joined the company as Vice President of Partnerships & Business Development reporting to CEO Tim Eisenmann.

At Torqata, Jill will lead all partnership and business development efforts. This includes growing the network of shop management system (SMS) vendors that connect to Torqata and expanding strategic partnerships with automotive data providers to increase its market data and service coverage.

Jill brings a wealth of industry experience and relationships in the automotive aftermarket and repair sector to Torqata. She started her auto career as a technician and progressed professionally as a service advisor, service manager, parts director, and shop owner before making the jump into software in 2013 and joining then-startup RepairPal. At RepairPal, Jill grew the company’s certified repair network from 100 to over 2800 of the top shops in the industry by developing rigorous certification programs that evaluated shops based on technical training, processes, customer service and industry knowledge. During her tenure she was promoted several times into roles across sales, marketing, and product, eventually becoming a member of the executive team.  

Jill is also a recognized speaker and thought leader, having spoken on topics such as price transparency and its impacts on independent repair shops, as well as female representation and empowerment in the automotive industry.

“I’m very excited to join Torqata and help solve data challenges that have existed in our industry for a long time,” Jill said. “The company’s unrivaled data assets, great team, and focus on diversity, equity and inclusion from the top are just some of the reasons I had to say yes.”

“We’re thrilled to have Jill join the Torqata team,” said Tim Eisenmann, CEO at Torqata. “Her deep knowledge of the industry, record of ambassadorship, and thought leadership, especially in an industry that could use more female representation, make her the best possible fit for this critical role.”

Link to full press release

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Torqata Teams with ATD, Google, and Continental to Host “Reinvent the Wheel” Hackathon Promoting Sustainable Solutions for the Tire Industry


Sometimes a certain level of competition will shake up an automotive aftermarket industry enough to change it for the better. That’s what the Reinvent the Wheel Hackathon 2.0 on November 11, 2022 aims to do, shake it up at ATD’s headquarters in Huntersville, NC!

Envision a 24-hour battle of the brains, inviting college students and data scientists of varying experience to come up with the most groundbreaking sustainable solutions for the industry.

Now…. Picture an industry having a positive environmental impact on our world! Looks great, doesn’t it?

Read the full press release

Visit the Reinvent the Wheel 2.0 Hackathon website at www.reinvent-the-wheel.com to learn more about the event and apply to participate. Deadline is October 1st!