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What is Torqata’s Vision for the Automotive Aftermarket?

Knowing what Torqata offers is so simple that it can be explained in the premier Vision Video of less than three minutes! The benefit Torqata offers to manufacturers, distributors and retailers is clear. It addresses the rocky road of inventory, pricing and profit needs of this industry with the power of data analysis. 
Additionally, the thought leaders of the automotive aftermarket also face everything from customer demand, supply chain disruption, mixed market signals and so much more. There’s just not enough time to be a true data analyst! Enter: Torqata. 

See the video and learn more about what we're doing for the industry right now.

Intrigued? CONTACT US to book a demo.

Video transcript:

Whether you’re a manufacturer, distributor, or retailer of tires and auto aftermarket products, you play an important role in keeping people – and whole economies – moving forward. But how can you best proceed when it’s hard to see the road ahead? 
As a retailer or dealer, you might be determining market demand in your area, stocking levels, which brands to carry, and whether your pricing is optimal. With the right data analysis, you can answer these questions. But you’re too busy taking care of customers to become an analytics expert. 
And if you’re a distributor or wholesaler, customer demand is then difficult to predict with so many SKUs to carry. Having the right products available is a challenge, especially with global supply chain disruptions and a changing Car Parc. You’re either carrying too much unsold inventory or not enough of the most in-demand products to satisfy customer needs. 
And as a manufacturer, it’s hard to plan production and marketing efforts when you’re faced with multiple, mixed market signals  and a lack of timely data to affect decisions and outcomes. You need sell-out, pricing, and inventory intelligence. Why? To forecast more accurately. Plan production cycles better. Measure marketing effectiveness. And you need it all in real-time. 

As tire and auto aftermarket industry data gets richer and more complex, navigating it gets harder. Decisions made without timely and accurate data to back them up cost the industry BILLIONS annually in waste and inefficiency. 

More importantly, those bad decisions cost YOU, too. In precious time, lost opportunities, inefficiencies, and peace of mind. But that was then. Now there’s Torqata. 

Torqata is the essential connector for the tire and auto aftermarket. The only data source and analytics engine of its kind. It puts the power of data directly into the hands of retailers. Distributors and manufacturers, too. Torqata aggregates inventory, pricing and historical sales data from across the supply chain to: 

  • Provide actionable market and demand insights that empower retailers with the tools they need to set seasonal product screens, automate inventory & ordering, price intelligently, and win against the competition… 
  • Help distributors to efficiently balance demand with supply, and  
  • Enable manufacturers to more accurately forecast demand, run effective marketing campaigns and achieve high fill rates. 

We’re a team of automotive experts and technologists who are united by the vision to drive better decisions across the industry. The wheels of innovation are spinning… 

Leverage the power of your data and build a competitive edge with Torqata. To learn more, click below to contact us and request a demo. 

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Torqata Names Industry Veteran Jill Trotta Vice President of Partnerships and Business Development

Torqata announced today that Jill Trotta, a 30-year automotive industry veteran and ASE Certified Technician and Advisor, has joined the company as Vice President of Partnerships & Business Development reporting to CEO Tim Eisenmann.

At Torqata, Jill will lead all partnership and business development efforts. This includes growing the network of shop management system (SMS) vendors that connect to Torqata and expanding strategic partnerships with automotive data providers to increase its market data and service coverage.

Jill brings a wealth of industry experience and relationships in the automotive aftermarket and repair sector to Torqata. She started her auto career as a technician and progressed professionally as a service advisor, service manager, parts director, and shop owner before making the jump into software in 2013 and joining then-startup RepairPal. At RepairPal, Jill grew the company’s certified repair network from 100 to over 2800 of the top shops in the industry by developing rigorous certification programs that evaluated shops based on technical training, processes, customer service and industry knowledge. During her tenure she was promoted several times into roles across sales, marketing, and product, eventually becoming a member of the executive team.  

Jill is also a recognized speaker and thought leader, having spoken on topics such as price transparency and its impacts on independent repair shops, as well as female representation and empowerment in the automotive industry.

“I’m very excited to join Torqata and help solve data challenges that have existed in our industry for a long time,” Jill said. “The company’s unrivaled data assets, great team, and focus on diversity, equity and inclusion from the top are just some of the reasons I had to say yes.”

“We’re thrilled to have Jill join the Torqata team,” said Tim Eisenmann, CEO at Torqata. “Her deep knowledge of the industry, record of ambassadorship, and thought leadership, especially in an industry that could use more female representation, make her the best possible fit for this critical role.”

Link to full press release

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Torqata Teams with ATD, Google, and Continental to Host “Reinvent the Wheel” Hackathon Promoting Sustainable Solutions for the Tire Industry

Sometimes a certain level of competition will shake up an automotive aftermarket industry enough to change it for the better. That’s what the Reinvent the Wheel Hackathon 2.0 on November 11, 2022 aims to do, shake it up at ATD’s headquarters in Huntersville, NC!

Envision a 24-hour battle of the brains, inviting college students and data scientists of varying experience to come up with the most groundbreaking sustainable solutions for the industry.

Now…. Picture an industry having a positive environmental impact on our world! Looks great, doesn’t it?

Read the full press release

Visit the Reinvent the Wheel 2.0 Hackathon website at to learn more about the event and apply to participate. Deadline is October 1st!

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What’s New: Torqata Q2 2022 Release Notes

With 2022 halfway over and it’s multiple industry-wide impacts, Torqata remains committed to your success.

Despite rising prices, supply chain stress and aging vehicles (average age is at a 12 year high!) we’re not slowing down in providing solutions and insights to help you navigate the miles ahead.

This last quarter, we simplified and strengthened access and security in Torqata, gave our analytics engine a tremendous power boost, and released an exciting new dashboard for manufacturers that will also soon be available to retailers

You can read all about these exciting updates below. 

Store Performance Dashboard

A new dashboard section of your Torqata home screen shows immediate insights on how your stores are performing.

  • Total Sales, Gross Profit, and Tire Unit Sales
  • Filter for MTD, QTD or YTD performance
  • View one specific store or all stores

Boosted Dataset

Boosted Dataset

We’ve added an expansive new dataset to the Torqata Analytics engine, boosting our product catalog by 100,000+ new entries.

  • Increased number of transactions and inventory now recognizable in Torqata
  • More analyzed data means more possible pricing and inventory recommendations

Better, Stronger Access Security

In our continuing efforts to strengthen data security, we’ve taken extra steps to ensure safer access and go above and beyond security standards.

  • Auth0 implemented for a singular, secure login experience to Torqata tools
  • SOC2 Type II recertification completed, which ensures Torqata meets the same high security standards met by the world’s largest financial institutions

Learn More ↗

See our current offering, technology capabilities, and security standards here.

Contact Us ↗

Get support for any questions and find the right solutions for your business.

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What’s New: Torqata Q4 2021 Release Notes

The times we live in continue to present unprecedented challenges and opportunities. Our products aim to help everyone in the tire industry maximize the potential of their business and strengthen it for the road ahead.

In the Torqata Analytics Portal, you will see the improvements we’ve made throughout the year:

  • Q1 and Q2 brought products updates designed to increase the speed of our data processing platform and enhance our inventory recommendation tools.
  • In Q3, we introduced two new products: 1) a new lead generation and marketing campaign tool to drive traffic to your stores; and 2) piloted Auto-Replenishment, which allows you to automatically re-order your fastest selling tires from ATD.
  • Q4 has brought additional improvements to our retailer tools. To close out 2021, we’ve rolled out updates to our branding and website to strengthen Torqata’s position and focus for the future. Check out our new look at

In this post, we’ll provide details on Q4 releases.

Improved Stocking Strategy Recommendation

Our Inventory Optimization tool provides flexible, accurate, and improved recommendations to give you the ideal mix of products to carry in your store. So now, with new improvements, you can see your recommended inventory adjustments based on size, tier, and now tire type. For instance, you can see passenger A/S, All Terrain AW, Trailer AP, and others.

This is one of many examples that show how we continually refine and enhance our existing products based on your feedback! Most importantly, we can provide exactly what you need, when you need it.

Strengthened Data Accuracy

We understand that your business moves quickly and having up-to-date information is critical in your decision making. Therefore, data in the Torqata Analytics Platform is now updated daily! This will enable you to make more accurate and improved decisions to run your business.

Auto Replenishment Using Shared Supply Chain Data

Torqata is piloting a new approach to auto-replenishment using a first-of-its-kind combination of shared data, smart ordering logic, and integration with ATD to automatically place orders on behalf of customers. This model is currently in testing with a select SKUs at select locations.

Here’s how retailers are receiving auto-generated shipments without lifting a finger:

  • First, our solution evaluates customer daily inventory and open orders data to determine if new orders are needed.
  • Next, our solution determines whether an order can be placed based on ATD availability and retailer preferences.
  • Based on these outcomes, any possible orders are placed directly with ATD.

Join a Demo ↗

Get an interactive demo of Torqata’s latest analytical tools.

Learn More ↗

See our current offering, technology capabilities, and security standards here.

Contact Us ↗

Get support for any questions and find the right solutions for your business.